TV ratings records in key markets cement World Cup as truly global game
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By Nick Harris 17 June 2010 Record TV ratings in some key markets suggest the 2010 World Cup is on course to be a contender as the most-watched single-sport event in history. For that, much will depend on the numbers in the most populous nations, including China (not represented but tuning in) Brazil and the USA. But perhaps more importantly for football's continued growth, there are firm signs the event is growing in popularity in historically reticent football nations.
TV ratings records in key markets cement World Cup as truly global game
TV ratings records in key markets cement…
TV ratings records in key markets cement World Cup as truly global game
By Nick Harris 17 June 2010 Record TV ratings in some key markets suggest the 2010 World Cup is on course to be a contender as the most-watched single-sport event in history. For that, much will depend on the numbers in the most populous nations, including China (not represented but tuning in) Brazil and the USA. But perhaps more importantly for football's continued growth, there are firm signs the event is growing in popularity in historically reticent football nations.