Premier League shirt sponsors pour record £166m into top-flight bank accounts
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By Alex Miller 20 August 2013 The combined shirt sponsorship income of the Premier League’s 20 clubs has again defied the recession by rising £18.65m year-on-year to a record £165.75m this season - with big winners but some fallers among the new deals. An increase in the total sponsorship revenues reconfirms the strength of the Premier League as a platform to shift product and has enabled a number of clubs to benefit despite the uncertain economic conditions. The biggest single leap in shirt deal income this season is at Arsenal, who previously - famously - were making only £5.5m a year from their shirt deal with Emirates. The renegotiated package now in force is worth £30m a year, a jump of £24.5m. There have also been leaps at Tottenham (with two shirt deals worth £19m), Chelsea, Stoke, West Ham, Swansea and Fulham. The values for last season, this season and the differences, on a club by club basis, are in the graphic below. The figures for both years have been put to every club individually and club sources have approved them.
Premier League shirt sponsors pour record £166m into top-flight bank accounts
Premier League shirt sponsors pour record…
Premier League shirt sponsors pour record £166m into top-flight bank accounts
By Alex Miller 20 August 2013 The combined shirt sponsorship income of the Premier League’s 20 clubs has again defied the recession by rising £18.65m year-on-year to a record £165.75m this season - with big winners but some fallers among the new deals. An increase in the total sponsorship revenues reconfirms the strength of the Premier League as a platform to shift product and has enabled a number of clubs to benefit despite the uncertain economic conditions. The biggest single leap in shirt deal income this season is at Arsenal, who previously - famously - were making only £5.5m a year from their shirt deal with Emirates. The renegotiated package now in force is worth £30m a year, a jump of £24.5m. There have also been leaps at Tottenham (with two shirt deals worth £19m), Chelsea, Stoke, West Ham, Swansea and Fulham. The values for last season, this season and the differences, on a club by club basis, are in the graphic below. The figures for both years have been put to every club individually and club sources have approved them.