More popular than God: Ronaldo, Messi, Federer and Kobe (but not Beckham)
sportingintelligence832.substack.com
By Nick Harris 2 August 2010 Cristiano Ronaldo is the world’s most popular athlete in all of global sport according to new research by sportingintelligence to coincide with Facebook reaching the landmark of 500m active users. Social networking is increasingly important in the promotion and marketing of sports stars and teams. Thus Facebook, now the No1 social networking site in history by some margin, is one key democratic barometer of popularity and / or the extent of marketing success.
More popular than God: Ronaldo, Messi, Federer and Kobe (but not Beckham)
More popular than God: Ronaldo, Messi…
More popular than God: Ronaldo, Messi, Federer and Kobe (but not Beckham)
By Nick Harris 2 August 2010 Cristiano Ronaldo is the world’s most popular athlete in all of global sport according to new research by sportingintelligence to coincide with Facebook reaching the landmark of 500m active users. Social networking is increasingly important in the promotion and marketing of sports stars and teams. Thus Facebook, now the No1 social networking site in history by some margin, is one key democratic barometer of popularity and / or the extent of marketing success.