IPL a TV ratings smash in opening week: almost as popular as Bob the Builder
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By Nick Harris 17 March 2010 The Indian Premier League’s third season has begun with promising viewing figures, rising year-on-year by an eye-catching 1,000 per cent in Britain as well as by 43 per cent in the key domestic market of India. Closer examination of the numbers reveals the British figures in absolute terms are less impressive, and analysts say caution should be applied to making judgements too early. But the tournament’s return to India after a year away in South Africa has been greeted enthusiastically on the sub-Continent, and initial signs are that the IPL’s unique tie-up with Google to show games globally on YouTube is attracting a new audience.
IPL a TV ratings smash in opening week: almost as popular as Bob the Builder
IPL a TV ratings smash in opening week…
IPL a TV ratings smash in opening week: almost as popular as Bob the Builder
By Nick Harris 17 March 2010 The Indian Premier League’s third season has begun with promising viewing figures, rising year-on-year by an eye-catching 1,000 per cent in Britain as well as by 43 per cent in the key domestic market of India. Closer examination of the numbers reveals the British figures in absolute terms are less impressive, and analysts say caution should be applied to making judgements too early. But the tournament’s return to India after a year away in South Africa has been greeted enthusiastically on the sub-Continent, and initial signs are that the IPL’s unique tie-up with Google to show games globally on YouTube is attracting a new audience.