Arsenal research brand value in hope of catching United, Real and Barcelona
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The ‘brand’ is increasingly bandied around in the world of football. Sportingintelligence explains what is meant by a brand and how you calculate its value. Alex Miller reports. . By Alex Miller 26 November 2010 Ask anyone with even the most basic knowledge of football to name the clubs with the biggest and most valuable brands; chances are Manchester United, Real Madrid and Barcelona will feature prominently in the answers.
Arsenal research brand value in hope of catching United, Real and Barcelona
Arsenal research brand value in hope of…
Arsenal research brand value in hope of catching United, Real and Barcelona
The ‘brand’ is increasingly bandied around in the world of football. Sportingintelligence explains what is meant by a brand and how you calculate its value. Alex Miller reports. . By Alex Miller 26 November 2010 Ask anyone with even the most basic knowledge of football to name the clubs with the biggest and most valuable brands; chances are Manchester United, Real Madrid and Barcelona will feature prominently in the answers.