Messi x Ted Lasso = Win-Win for Apple

How Inter Miami's 🐐 and a fictional gridiron coach has made football a no-brainer for the tech giant

What do the following things have in common? Lionel Messi, Friday night baseball, the phone in your pocket (or that of someone you know), the most-watched original streaming show in the world in 2023, your smart watch, your computer, the tablet your mum uses to FaceTime you, the payment method of choice for 640m people globally, a new $3,499 ‘mixed reality’ headset, and so much more?

And how might the sum of all of the above change the way you watch football?